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  Waywood Training Leadership

Waywood Training is part of Waywood Enterprises Limited, a UK limited company.  Director and company founder is Dr Stuart Wood.

  Business, Education & Training Experience

Stuart worked in the pharmaceutical industry for more than 18 years. After 8 years in clinical research he also embraced an educational role which evolved into a full time technical and medical support and educational role to clinicians and healthcare professionals on aspects of virology, immunology and oncology.  He also provided internal training support to sales and marketing staff, was an active member of numerous cross-functional teams.  During this time he visited Loughborough University to teach undergraduates and postgraduates and also give talks for the University Careers service.

In parallel to his business career, Stuart visited schools to run creative percussion workshops for children and teachers.

He passionately believes in people and helping each individual to achieve their full potential.  His passion is 'making the complex easy' so that everyone benefits.

Stuart accepted redundancy from the pharmaceutical industry mid-2007 and subsequently established Waywood Enterprises Limited.

  Academic Background

Stuart obtained a first class honours degree in Medicinal & Pharmaceutical Chemistry, going on to obtain his PhD in neuropharmacology, specialising in narcotic analgesia.

During his time in industry Stuart obtained a distinction in the Diploma of Clinical Sciences from Cardiff University and was also accredited with the professional status of Chartered Chemist (CChem).

  The Clinical Trial Experience

Stuart was asked how he came up with the idea of The Clinical Trial Experience.

"Having left the industry and started helping out with the STEM Ambassador scheme, it became apparent that schools really are interested in the whole clinical trial thing.  I was surprised recently to see that Health & Social Care and Psychology A-levels both look at clinical trials (also called drug trials) as part of their syllabus. So it's not just 'the scientists' that have an interest in this type of work. Students from Key Stage 3 upwards seem very interested in why we have trials, how they're run, how we can be sure that the results are valid, what happens when things go wrong; all that kind of stuff. But there's a lot of ignorance out there thanks to unbalanced media hype which presents a distorted image especially when something goes wrong, which as with any experiment, it can do. My background puts me in an ideal position to pass on my expertise, experience and knowledge in a balanced and hopefully, understandable way. So, I developed The Clinical Trial Experience which allows children, teachers, adults, in fact whoever wants to use the training, to run their own mini clinical trial, without drugs or needles! They get involved with all sorts of decision-making from start to finish.  My ability to make complex things easy to understand allows me to pass this information on in a way that is accessible even to those with little or no formal science training, whilst my academic background allows me to present this information in universities and to professional societies.  There seems to be a lack of awareness outside the pharmaceutical industry of just what types of jobs are available once you're in, so I'm able to help 'on the careers front' as well."

  Music & Arts Experience

Stuart started playing drums at 19, taking up world percussion some 10 years later.  Over the years he has worked, played sessions and recorded with a wide range of bands; locally, nationally and internationally.  His playing experience includes working with Psalm Drummers where he was also one of five drummers involved in the 2005 procession and enthronement of Rev Dr John Sentamu as Archbishop of York and also playing at the Calling All Nations event in July 2006 at the Olympiastadion, Berlin. 

His CD, Soundscapes, using nearly 100 different percussion instruments (plus a few melodic ones) was released to critical acclaim in 1998.  The year 2002 saw fulfilment of another project with publication of Friendship is a Verb (in a hurting world), a book of poetry and thoughts on friendships and relationships, written by Stuart after a period of serious illness.

Stuart has run various percussion workshops for all ages, inspiring and encouraging others to discover their own creativity.  His work in schools was broadened as he combined his experiences to create workshops which supported and revised various aspects of the Key stage 1 and Key Stage 2 curriculum.

Stuart has also used his knowledge of the instruments, his science and industry background and his music experiences to produce workshops meeting specific needs for customers from a range of different backgrounds.

  Thoughts on Creativity

Creativity is prerequisite to success and fulfilment; in business; education; in daily life.

How many of us lack confidence or feel lost when it comes to being creative?  Our last spark of creativity was probably extinguished during our early education where logical, structured, deductive reasoning was our measure of success.

BUT we are most effective and productive when we engage our whole brain and that includes the less organised, less predictable, emotional aspects of our intelligence.

That is when we become creative.

Download our '5 Simple Steps to Creative Thinking & Idea Generation' leaflet in PDF format

"The creation of something new is not accomplished by the intellect alone, but by play instinct"
Karl Jung

Creativity drives innovation, the process of making connections which may be obvious, but previously unseen.  The result is the creation of something new whether that is a process, a product or a service.  We discover new ways of thinking, develop new methods or new ideas and these in-turn create new opportunities with increased potential for success.

But creativity and innovation are not impersonal entities or commodities, neither are they self-starting or self-perpetuating.

Creativity and innovation are qualities of human beings.  And we don't have to be the most powerful people.  By contributing our individual creative skills to our team, we are a remarkably powerful force.

Creative teams drive innovation.

Stuart passionately believes in people and helping each individual to achieve their full potential: in business; in education; in life.  He believes that a key to reaching that potential is discovery of our creative skills and learning how to apply them.

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Copyright for this page, all logos and graphics © 2010 Waywood Enterprises Limited

Waywood Creative is a trading name of Waywood Enterprises Limited
PO Box 202 Loughborough LE11 1WH UK
Tel/Fax:  + 44 (0) 1509 553362
Company Registration Number: 6455974
Registered in England & Wales

Logos designed by Woodoo-Design.com & Waywood Enterprises
Web site designed and constructed by Stuart